In every piece chosen with love, a reward is written, and joy is shared.

In the early days of Dhu al-Hijjah, "Clothing House" was opened to receive families before Eid, giving them a real space to choose what suits them, away from crowds, with a spirit that resembles Eid in its simplicity and purity.

More than 200 families have benefited so far, choosing their clothes as they like, to start Eid with a feeling simpler than can be described… but it is seen in the eyes and felt in the details.

The continuation of the campaign after Eid confirms that its impact does not stop at the occasion, but extends to make every day a new opportunity for joy and dignity